Little Giant Press Releases
LITTLE GIANT LADDER MAKER HEADS BACK TO INFORMERCIAL MARKET WITH NEW, INNOVATIVE PRODUCTS - 06/09/2010
Marc Haddock, Deseret News - Springville, Utah June 9, 2010 - Hal Wing and his Little Giant Ladder Systems are believed to have re-invented the conventional stepladder. Now he's hoping a concerted infomercial marketing effort will help the company climb back on top of the ladder market.
Little Giant recently introduced eight new product lines, and the company has built a sound stage inside the Springville plant to produce 30-minute infomercials designed to boost ladder sales. They are hoping to recreate the infomercial-fueled success of the original Little Giant articulated ladder.
The first new infomercial touting the innovations in the new Select Step stepladder is scheduled to debut in August, and Wing said he is in the process of hiring 100 new employees to meet the anticipated demand for the new product.
"I've always gone against conventional wisdom," Wing said. "We decided rather than hunker down we would ready to ride the curve as the country comes out of the recession. We are just totally going against the flow."
Wing is hoping that catchy names like Select Step, SumoStance and MicroBurst, as well as innovations such as "adjustable outriggers to increase stability" and a "magnetized utility tray to hold tools and screws" will generate increased sales.
The idea is to duplicate the success of Little Giant's articulated ladder, which Wing first introduced in 1972, when he would solicit orders from home and garden shows and then fill them from the carport of his Springville home.
"When I first created the articulated ladder, they told me I was nuts, that the ladder was too complicated and that nobody would buy one," Wing said. Instead, he built a successful business, thanks largely to one of the most successful television informercials ever made.
When the patent on that ladder expired, the market was flooded with imitations, so Wing said his company took the ladder back to the drawing board.
"We started reinventing the stepladder about 31/2 years ago," Wing said. "We said, 'Let's see what we can do to make the ladder safer and better and more useful.'"
The results are built into a variety of new ladder products Little Giant has introduced over the last year.
"We applied for 27 patents just last year," said company CEO N. Ryan Moss. The Select Step alone has seven patents pending, according to the company's promotional materials.
The company is relying on the new infomercial, created at the in-house sound stage, starring Wing himself, to sell enough ladders to justify expanding the current Springville work force from 300 to 400. Moss said the plant had as many as 500 employees during the "heights of the sales frenzy created by the first infomercial, but that's not sustainable in the long run."
The new products will be available in hardware stores, at trade shows, on the Internet and, most importantly, by phone orders generated by the infomercial campaign.
"The best marketing we do is via video," Moss said. "That infomercial made the product famous."
At the same time, Wing recognizes that selling ladders is an uphill struggle.
"Most people use the same ladders their fathers and their grandfathers use," he said. "Still, the ladder is older than the wheel, and look what we've done with wheels."

SPRINGVILLE'S LITTLE GIANT LADDER POISED FOR GIANT LEAP - 06/04/2010
Matt Reichman, Daily Herald - Springville, Utah June 4, 2010 - Hal Wing has climbed a few ladders in his day.
The Springville farm boy started at the bottom -- juggling a day shift at Albertson's, a night shift loading hogs and a weekend shift at a service station -- and clambered on up to own the country's largest ladder manufacturer, Springville-based Wing Enterprises.
So when the guy who went from sowing rows of corn to outbidding Jay Leno on a 1936 Harley-Davidson says his industry is ready to climb the next rung, it's likely worth hearing.
"The ladder is older than the wheel," Wing said, noting that with the exception of the classic Little Giant articulating ladder -- a foldable design pioneered by Wing Enterprises -- everybody's still using their grandfather's ladder. "Now we have the most amazing thing to happen to ladders in 45 years."
Cue the seven-patents-pending Little Giant Select Step; it's a 24-pound A-frame stepladder that telescopes from five feet to eight feet on each side for placement on flat ground, slopes and even stairs. Wing is sure it'll outdo everybody in safety (e.g. Comfort Platform instead of finger-pinching spreader bars) and convenience (e.g. quick-snapping Rock Locks to adjust the legs).
"The ladder category has been stale for many years; it's not a very sexy industry," Little Giant CEO Ryan Moss, also of Springville, said. "This is a game-changer."
The Select Step marketing campaign begins in earnest come August with a new in-house-filmed infomercial. If Little Giant's previous infomercial is any sort of bellwether -- the three-year QVC spot spiked daily ladder sales from 200 to 25,000, Wing's single-day record -- then the 250,000-square-foot Springville facility is about to get lively.
Wing Enterprises has added 20 employees to its 300-head roster this year, and another 100 are needed locally for the Select Step debut, Moss said. The company is also expanding in China and Europe (sales only; all the building stays in Springville) and has a handful of other specialized products, including an outrigger-balanced extension ladder, on the way.
It's an odd time to roll out such an ambitious product line, given the economy, but Wing Enterprises has always been an employer first, and a ladder company second, Moss said.
"There is a ripple effect every time someone gets hired," he said, if nothing else because it has a positive effect during a time of uncertainty. "We want to add as many as we can. That's what business is all about."
Wing insists he never started in ladders to make money; he would have been content farming. But when people kept coming to him asking if he was hiring, he always said yes, sometimes puzzling his wife as to how he would pay them all. He jokes that he got "dragged into this" simply because he wanted to provide jobs.
"I never thought it would be more than a mom 'n pop shop," he said.
His employee-first philosophy seems to pay off. Six of Wing's original 10 employees have stuck with him all 38 years. Moss, in fact, started out with Little Giant 26 years ago, pushing a broom around. Wing keeps an impeccably clean shop, closes the factory on Sundays, and gives every employee a paid vacation day on his or her birthday.
He also has a system for organizing and developing his staff: different colored shirts indicate new hires, foremen, quality inspectors, etc., so the young pups and old hands can help each other along.
"A lot of people and foremen in past factories where I've worked treated me like garbage," said Dan Runner, a maintenance worker going on one month with Wing Enterprises. "These guys treat me like family."
This growing employee base will provide enough infrastructure for the surge Little Giant expects with the new products, Moss said. If it's a 600-percent growth like last time, all the better.
Source

SELECT STEP - WORLD'S FIRST LADDER BUILT FOR COMFORT - INTRODUCED BY LITTLE GIANT LADDER SYSTEMS - 03/15/2010
Springville, Utah March 15, 2010 - Little Giant Ladder Systems®, makers of the original multi-use ladder, is highlighting the new Select Step™ at the International Home + Housewares Show in Chicago, March 14-16. Creatively designed to meet the needs of all homeowners, this “ladder for everyone” is engineered to be the ultimate ladder experience and includes features that are strong enough for the most demanding do-it-yourselfer and safe enough for the home maintenance novice.
“Whether you are a weekend warrior or an avid do-it-yourselfer, the Select Step is the right climbing tool for any task at hand,” said H. Arthur Wing, President. “Thirty-seven years of experience in building the world’s safest ladders combined with three years of research and development dedicated solely to the new Select Step ladder has resulted in the creation of the first adaptive stepladder. There is nothing in the world like the Select Step.”
Select Step product video and images can be viewed at: www.laddersales.com/little-giant-selectstep.html.
Select Step is the only multi-position stepladder with independently adjustable sections that create a 5-, 6-, 7-, or 8-foot stepladder and can be safely used on stairs or sloping ground. (Additional sizes are also available)
* No matter the chosen height of the ladder, the Select Step provides a comfortable built-in standing platform.
* Guaranteed to be tough (heavy duty rated Type IA, 300 lbs capacity), the Select Step is lightweight and small enough to store in the pantry or closet for easy access.
* With the new AirDeck™ Safety System – including a magnetized utility tray and safety handrail – the homeowner can comfortably and safely utilize the full height of the ladder.
An infomercial of the Select Step is in production and will air nationwide in August 2010.
“Select Step’s development team has created the first ladder designed for comfort,” said Ryan Moss, CEO. “Until now, most people have not equated comfort with ladders. Every detail of the Select Step was specifically engineered with consumer comfort in mind. When you feel comfortable on a ladder, you are more safe. Little Giant has created a truly versatile, safe and fun-to-use ‘ladder for everyone.’”
LITTLE GIANT LADDER SYSTEMS ANNOUNCES INTERNATIONAL EXPANSION - 02/23/2010
Springville, Utah February 23, 2010 - Little Giant Ladder Systems®, makers of the original articulating ladder, announced the expansion of its international business in dozens of countries in Asia, Europe, and South America. The creation of an Asian operations hub in Shanghai and expanded distribution throughout Europe marks a significant global milestone for the company.
“Asia and Europe are areas of high demand for Little Giant Ladders,” said H. Arthur Wing, President. “The current need and tremendous growth opportunity has steadily increased to a level such that it was strategically sound to establish a center of operations in China. Our Shanghai facility opens a whole new world of possibilities for Little Giant Ladder Systems, and we look forward to servicing our customers around the world who made this milestone possible.”
The Shanghai facility will serve the expanded distribution areas of Korea, Japan, all of Mainland China and parts of Europe. Grainger Industrial Supply will also continue to distribute Little Giant Ladders.
Four new product lines will be introduced at the International Hardware Fair in Cologne, Germany, February 28 – March 3, 2010. These new innovations will be the first ladders to run through the expanded global distribution channels.
“The response to our recent innovations and widespread distribution created a need for expansion throughout the world,” said Ryan Moss, CEO. “Innovation is the hallmark of Little Giant Ladder Systems. We are proud to provide professionals and homeowners all around the world with the never-before-seen safety, stability and ease-of-use features offered by the new SumoStance, MicroBurst, Select Step, and Flip-N-Lite product lines.”
LITTLE GIANT LADDER SYSTEMS RESHAPES THE LADDER INDUSTRY - 02/09/2010
Springville, Utah February 9, 2010 - Little Giant Ladder Systems™, Little Giant Ladder Systems®, makers of the original articulating ladder, announced eight innovative new product lines that will reshape the ladder industry. An integral part of the company’s strategy for success, Little Giant Ladder Systems is capitalizing on a game-changing opportunity—the reinvention of the traditional stepladder, which has been around for centuries. The release of these innovations marks a pivotal milestone in the company’s steady progress.
“While many companies are entrenched in price wars or retreating due to the recession, Little Giant Ladder Systems is thriving and experiencing tremendous success despite the difficult economic climate,” said H. Arthur Wing, President. “Our 37-year track record has been built on a culture of challenging conventional wisdom and has culminated in our innovative new product lines engineered to meet the everyday needs of homeowners and professionals alike.”
New product video, images and FAQs can be viewed at: http://www.littlegiantladders.com
Patented, never-before-seen safety, stability and ease-of-use features are the hallmarks of Little Giant’s new fully expanded product scope. Some of these unique design elements are featured in the following innovative products:
* SumoStance™ is the world’s only wide-stance extension ladder with adjustable outriggers to triple its base width and adjust 9 inches up and down to safely work on nearly any uneven surface.
* MicroBurst™ incorporates Fold-Flat™ technology, storing in nearly half the space of most stepladders and features the StableLock™ spreader system that virtually prevents unwanted shifting or walking.
* Select Step™ has independently adjustable sections that create a 5-, 6-, 7-, or 8-foot stepladder and, with the AirDeck™ Safety System, offers superb stability and safety on nearly any surface, including staircases or sloping ground.
“Little Giant Ladder Systems, Inc. has invested years of research and development to provide our customers with safer, more versatile ladders,” said Ryan Moss, CEO. “The company’s recent innovations are not only changing the ladder category, but are making ladders safer, more comfortable and convenient for everyone. Our new strategic vision leverages the creativity of our people while maximizing Little Giant Ladder Systems’ strong global brand presence.”
LITTLE GIANT LADDER SYSTEMS PIONEERS NEW "SAFE LADDER" CATEGORY - 10/27/2009
Springville, Utah October 27, 2009 - Little Giant Ladder Systems™, pioneer of the “safe ladder” category, announced today
three new innovative safe ladder products are being highlighted at the National Safety
Congress and Expo in Orlando, Florida, October 25-30.
The U.S. leads the world in reported ladder deaths. The American Ladder Institute claims
more than 300 deaths occur each year, or close to one ladder fatality per day. In 2007,
approximately 532,000 people were treated in hospital emergency rooms, doctors’ offices,
clinics and other medical settings because of ladder related injuries.
“At Little Giant Ladder Systems, we are committed to keeping people safe,” said H. Arthur
Wing, President. “For the past three decades, Little Giant Ladders have been considered the
safest ladders on the market. Today marks another milestone as our newest ladder
innovations—which have created the entirely new ‘safe ladder’ category—are highlighted at
the National Safety Congress. We are proud to help prevent accidents and deaths by
introducing the first three products in this category.”
For more than 100 years ladders remained unchanged. There were virtually no
advancements in ladder design, functionality and safety until 1972 when Little Giant Ladder
Systems put its first product on the market. Today satisfied Little Giant customers include:
• NASA
• All branches of the U.S. military
• Boeing
• HP
• Intel
• Dish Network
These organizations and millions of homeowners have chosen Little Giant Ladders because
they have been the consistent leader in ladder innovation and safety, always meeting or
exceeding all OSHA and ANSI standards.
“The entire ladder industry will be forever changed with the recent release of the
SumoStance™, SelectStep™, and MicroBurst™ brands,” said Ryan Moss, CEO of Little
Giant Ladder Systems and board member of the American Ladder Institute. “Our focus on
product innovation and our commitment to setting the new safety benchmark in the ladder
industry has paved the way for the introduction of the new “safe ladder” category.”
One-of-a-kind safety features found only in the new SumoStance™, SelectStep™ and
MicroBurst™ product lines deliver stability, comfort and ease of use for professionals and
homeowners.
SumoStance™
The patent-pending SumoStance is the world’s only wide-stance extension ladder with
adjustable outriggers, which triple its base width and increase side-tip stability by over
500%. Both SumoStance outriggers adjust 9 inches up and down to work on nearly
any surface. Proper tilt angle and level indicators help ladder users set the
SumoStance in the safe operating position. The SumoStance is the safest extension
ladder in the world.
SelectStep™
The world’s only multi-position stepladder is also the world’s most comfortable
stepladder. The heavy duty rated (Type IA 300 lbs) yet lightweight (only 23 lbs)
SelectStep is a 5, 6, 7, and 8-foot stepladder, and is the only stepladder that can be
safely used on stairs and sloping ground. No matter the chosen height or angle of the
ladder, the patent-pending Select Step provides a comfortable built-in standing
platform. And the AirDeck™ utility tray and handrail makes standing on the
SelectStep feel as good as standing on solid ground.
MicroBurst™
The MicroBurst is the only stepladder in the world with Fold-Flat™ technology, storing
in nearly half the space of an ordinary A-frame stepladder, making it easy to store and
carry. The StableLock™ spreader system is the strongest part of the ladder,
constructed of high-strength steel, creating a solid A-frame structure that virtually
prevents ladder shifting or walking. The patent-pending MicroBurst’s rear base width is
4 inches wider than traditional stepladders for optimal side-tip stability.
IN THE LADDER BUSINESS, COMMODITY IS OUT AND INNOVATION IS IN - 5/07/2009
LAS VEGAS, Neveda – May 2009 - Little Giant® Ladders Systems, known as the innovators of the original articulating ladder, will introduce the new company vision at the 2009 National Hardware Show in Las Vegas. In an innovative strike into a boring ladder industry, Little Giant will unveil eight new products that signal the completion of the company's 35-year market strategy and the beginning of the company’s next 35 years.
The innovative, patent-pending products will be a mere sample of the company's new direction and focus, which expands the Little Giant's reach far beyond articulating ladders. The CEO, Ryan Moss explains, "Little Giant Ladder Systems has always avoided traditional ladder products. And that hasn't changed. We're preparing to release game-changing products that will turn the ladder world upside down."
The company’s goal is to inject some serious innovation into an otherwise stale category. Moss adds, "The essential design of the ladder hasn't improved for at least a hundred years. We're looking to change that." This new vision is best seen in three of the products to be unveiled at the Hardware Show: the SumoTM, MicroBurstTM and SynergyTM.
The Little Giant Sumo is equipped with two adjustable SumoStanceTM outriggers that more than triple its base width for unmatched stability. The patent-pending SumoStance outriggers also feature an innovative leveling mechanism with a full nine inches of vertical adjustment on each side for use on sloping or uneven surfaces. And in true Little Giant form, the SumoStance outriggers retract and fit into a lightweight, sleek carrying and storage position.
The Little Giant MicroBurst’s unique pivoting top cap and StableLockTM spreader system allow the rails to fit neatly inside each other, creating a slim, easy-to-carry, 3½-inch storage profile. Also, the patent-pending StableLock spreaders lock securely in place, creating a solid A-frame structure with no risk of shifting or walking. And, unlike most traditional A-frame ladders, the MicroBurst has a wide-flare on both the front and rear legs, making it harder to tip from side to side.
The Little Giant Synergy, the world’s first fully adjustable stepladder, features deep, comfortable rungs and a wide-flared leg for extra security and stability. The Synergy can be used safely on stairs and uneven surfaces and is easier to open and close than traditional static stepladders. The Synergy’s innovative Rock Locks and Quick Adjust Handle allow you to telescope each side of the ladder; so you can use it at multiple heights, on uneven surfaces, and especially in those hard-to-reach areas on stairs.
Little Giant Ladder Systems manufactures and distributes a complete line of climbing products, tools, and accessories used by homeowners, professionals, and businesses throughout the world.
BIGTREX EARNS A SPOT IN POPULAR MECHANICS TOP 15 NEW TOOLS FROM THE 2009 NATIONAL HARDWARE SHOW: EDITOR'S CHOICE AWARDS - 5/07/2009
LAS VEGAS, Neveda - May 7, 2009. Popular Mechanics is reporting live from Las Vegas, where we are roaming the halls of the Las Vegas Convention Center for this year's National Hardware Show. The booths are brimming with gadgets, tools and great ideas here; so it was hard to choose our favorites. But here they are—Popular Mechanics Editor's Choice Awards for the top 15 tools at the 2009 National Hardware Show.
Among the top 15 tools was the brand new Big Trex ladder, showing many new patented technologies created to improve an already amazing tool. From its extra wide treads to its new X shaped hinges, this ladder has it all. It comes with a built in AirDeck, a tray that can be used for a variety of tasks. It is magnetic, to hold small parts such as nails and screws. It also can hold varying sizes of paints as well as other tools.
LITTLE GIANT SOLUTIONS INVESTS IN EMPLOYEES AND PARTNERS - 12/08/2008
SPRINGVILLE, Utah - December 8, 2008. Little Giant Solutions announced today that Douglas R. Wing, senior vice president, will move from his role as head of national sales to expand and oversee the company’s employee and partner training programs. This new focus on employee development and partner relationships is a response to the company’s growth in recent years, which has taken Little Giant Solutions from a small-town family business to a global manufacturing and marketing leader. CEO Ryan Moss explains, “We’ve simply outgrown our training capabilities. When you focus on building people and relationships first, the business will succeed—that’s the foundation on which Hal Wing, our founder and chairman, built this company. Doug will do a great job leading our efforts to develop an outstanding workforce and to build strong relationships with our business partners.”
Doug Wing brings over twenty-years of experience as a leader and mentor. He will direct all internal and external personnel training activities for the company. Doug Wing expressed excitement about his new role: “This has always been an area of intense personal interest for me, and I look forward to working closely with our company’s employees and partners. We are going to be prepared for the opportunities coming our way.”
Effective immediately, H. Arthur Wing, president of Little Giant Solutions, will add the national, government, corporate, and direct sales divisions to his responsibilities. Art Wing and his sales team will now handle all sales contacts and requests for support. Art has been with Little Giant Solutions from the beginning and brings a wealth of knowledge and expertise to his expanded role. “I look forward to working closely with each of our wholesale and retail partners and am excited about the new innovations and developments we have coming. We will live up to our commitment to be an agile, responsive partner.”
NEW PROJECT TRAY MAKES YOUR LIFE EASY - 9/12/2008
SPRINGVILLE, Utah - September 12, 2008. Little Giant Solutions recently announced the release of its latest ladder accessory, the Little Giant Project Tray. Ryan Crawford, the company’s head engineer, explains the design and engineering process behind this latest innovation. “We wanted to offer our customers a better utility tray option with the features they actually need, not just what we think they need. The Project Tray was created in that spirit.”
The Project Tray works on any Little Giant Ladder Systems multi-use ladder, and offers one convenient location for a variety of tools. It includes slots for power cords, screwdrivers, knives and other tools; recessed trays for any size of paint containers (round quart and gallon, and square gallon); tool bungees for larger saws, drills, and other power tools; and a magnetic dish for loose nails, screws, nuts, and bolts. It also features a drink holder for the serious ladder user.
The Project Tray is constructed of aircraft-grade aluminum and high-strength nylon composite and is rated to hold up to 25 lbs in materials. Ryan Crawford adds, “We’re working hard to bring real improvements to our customers, and the Project Tray adds a lot of functionality to any multi-use ladder.
LITTLE GIANT SOLUTIONS DEPLOYS MILITARY SECRETS IN NEW LADDER - 8/8/2008
SPRINGVILLE, Utah – August 8, 2008. Little Giant Solutions recently announced the release of the Little Giant® RevolutionXETM multi-use ladder system. The RevolutionXE, which is based on the original Little Giant Ladder design, weighs 20 percent less than any competing multi-use ladder. Little Giant Solutions recently secured the exclusive rights to LiteWaveTM technology (the same secret alloys and processing techniques used in many of the military’s aircraft in development). Ryan Crawford, Little Giant Solutions director of engineering says, “Adapting this technology to make it work in a ladder was challenging—but worth it. We have engineered the lightest, strongest 300-pound-rated multi-use ladder in the world.”
Art Wing, president, explains, “Our license agreement is very specific. I can’t even tell you how the material is processed. But I can tell you it is the lightest, strongest material we’ve ever used.” With a combination of light weight and interesting new features, the RevolutionXE redefines the category created by its predecessor, the original Little Giant Ladder.
Manufactured here in the US, the RevolutionXE also sports innovative patent-pending features, including the MAG4TM hinge with magnetic palm buttons for easy tool access and new, easy-to-use Rock LocksTM for quick adjustment.
Early testers of the Little Giant RevolutionXE have responded enthusiastically to its new features. Kevin Sanders, a Provo (Utah) electrical contractor, says “It’s all about speed and productivity for us. Until now, we’ve always carried around at least two or three ladders for different jobs. But this ladder is so light—it replaces all of those ladders and weighs about the same as my little four-foot A-frame. And it’s really quick to set up.”
Little Giant Solutions plans to use these and other new technologies in several upcoming product releases. Ryan Crawford adds, “We’re working hard to bring real improvements to our category, and the RevolutionXE is just the beginning.”
LADDER MANUFACTURER GETS INTO THE ANTI-TERRORISM BUSINESS - 8/1/2008
SPRINGVILLE, Utah – August 1, 2008 - Velocity® recently announced the release of the Assault RampTM two-man tactical assault ladder. The engineers at Velocity created the Assault Ramp specifically for tubular assaults, which involve linear targets like buses, rail cars, small planes and mobile housing units. The Assault Ramp allows two operators to rush a target and to scale fences, walls, or other obstacles. It also provides a stable surface for an assault entry team or a static covering force.
Users of the Assault Ramp are enthusiastic about its capabilities. Bob Flake, commander of the CSX Police Department’s Rapid Response Team says, “In the past, we have had to go to custom metal fabricators to secure two-man ladders. But in the end, they did not hold up to the stress of repeated two-man assaults.” Velocity builds its products to take more punishment and to be more stable than any other brand, and when used properly with sufficient training and practice, the Assault Ramp adds speed and stability to crisis situations.
Mark Anderton, Velocity’s director of government and military sales says the Assault Ramp is the result of his company’s focus on providing solutions for difficult situations. “Multiple agencies asked us what we could provide for certain tactical situations. We went to the drawing board and came up with the Assault Ramp. Every crisis site is different, so we designed this tool to be versatile enough for almost any situation, to help tactical teams neutralize a threat with greater speed and to keep more guns on target at all times.”
Velocity is the first major manufacturer to produce a tactical line. “We created this product so tactical law enforcement teams can have a safe, versatile tool for multi-person assaults,” explains Ryan Crawford, director of engineering. “Every feature on the Assault Ramp is designed to increase the speed and safety of a tactical assault.”
The Assault Ramp, which is Velocity’s second tactical assault product release, uses the same lightweight, aerospace-grade aluminum alloys as Velocity’s Tactical series, which is based on the original Little Giant Ladder System. The Assault Ramp features black anodized armor for a subdued, non-reflective exterior and quick-release Rock Locks for quick extension and deployment. The Assault Ramp extends from its 6.5-foot storage height in 1-foot increments to a maximum height of 10.5 feet, and features 4-foot wide rungs—plenty of room for two operators to ascend simultaneously.
HOW DOES AN UNTRADITIONAL LADDER COMPANY REINVENT ITSELF? - 5/6/2008
SPRINGVILLE, Utah – May 6, 2008 - “An untraditional company establishing a tradition of innovation and originality,” are the words Art Wing, president of Little Giant Solutions, chooses to describe his company’s metamorphosis over the past several years. The ladder manufacturing company was previously known as Wing Enterprises, Inc., and is the company behind the Little Giant Ladder System® and its super-successful infomercial.
The change in name reflects the change in corporate culture to become a complete solutions provider. Art Wing comments: “It’s about crossing accepted boundaries; using our experience in the ladder industry to develop new ideas. We are going to leverage every resource we have to partner with our customers and to develop unique, beneficial solutions.”
This transformation was enhanced by the opening of a 250,000-square-foot facility in Springville, Utah. “Not only did we double our manufacturing and warehousing capacities, but we now house our manufacturing operations, a world-class innovations and engineering team, a full customer service center, and administrative offices—the entire team under the same roof,” explains Ryan Moss, CEO.
The Little Giant Solutions name will serve as the umbrella for the popular Little Giant Ladder Systems brand of high-quality, versatile climbing products, and for a new premium line of professional-grade climbing equipment to be called VelocityTM. Ryan Moss adds, “Our flagship line will always be known for quality and versatility. That is not going to change, and the upcoming release of the RevolutionXETM is the next step in enhancing that brand.”
The RevolutionXE, which is based on the original Little Giant Ladder design, weighs 20 percent less than any competing multi-use ladder. Little Giant Solutions recently secured the exclusive rights to LiteWave Technology™, which is the same secret military technology used in several military aircraft in development. The RevolutionXE also sports patent-pending features, including the MAG4TM Hinge with magnetic palm buttons for easy tool access and new, easy-to-use Rock LocksTM for quick adjustment.
The company’s new Velocity brand presents a line of premium climbing products engineered with professionals in mind. The Velocity line will offer features like aircraft-grade aluminum with anodized armor, extra heavy duty OSHA and ANSI ratings, and trade-specific accessories. “We think pros want the very best, and when it comes to professional climbing equipment for any trade,” adds Art Wing. “Velocity simply will be the very best.”
These new developments have Little Giant Solutions poised to become a new kind of ladder company. Ryan Moss adds, “We will continue to build on our heritage of quality and innovation, but with a focus on providing the best possible climbing solution to our partners and customers.”
Little Giant Solutions manufactures and distributes a complete line of climbing products and tools used by homeowners, professionals, and businesses throughout the world.
Wing Enterprises, Inc. Relocates World Corporate Headquarters - 9/13/2007
SPRINGVILLE, Utah – September 13, 2007 - Wing Enterprises, Inc. announces the relocation of their Worldwide Corporate Headquarters to a new, state-of-the-art manufacturing and operations facility in Springville, Utah. The ribbon cutting ceremony to commemorate the event is scheduled for September 20, 2007 at 11:30 am. The event is open to the public.
“We love our new facility; it is state-of-the-art. We have increased our manufacturing capacity and have an ideal office layout. This move was needed to help us continue to grow and penetrate the market with ever expanding product lines. We have the best people on earth and are excited about what we will be able to do with our increased automation, robotics, testing facilities, and many new products that are coming online,” said Hal Wing, Founder. “We invite all to come to the ribbon cutting ceremony and open house.”
The new Corporate Headquarters and manufacturing facility is equipped with an advanced innovations lab, a state-of-the-art manufacturing facility, and a world class testing and quality control center.
LITTLE GIANT LADDER SYSTEMS GRANTED GSA CONTRACT - 5/10/2007
SPRINGVILLE, Utah – May 10, 2007 - For the past 30 years, Little Giant® Ladder Systems has been a leader in providing ladders to the United States government. Today, Little Giant Ladder Systems announced that it has secured a Government Services Administration (GSA) contract that will make transactions even more efficient and accessible, enabling government agencies to purchase Little Giant ladders and accessories through the expedited GSA process. In addition, Mark Anderton, Director of Government Sales, will continue to oversee government accounts.
“With twenty-three years of government service experience, Mr. Anderton, understands the special needs and requirements of the government,” said Art Wing, President. “We look forward to serving the government through the GSA Contract.”
Little Giant Ladder Systems, a veteran-owned company, has always sought to understand the needs of government entities—including the military, law enforcement, schools, and other agencies—and to design ladders to meet those needs. The company currently manufactures three ladders specifically for government use, including the Little Giant Aircraft Support Ladder, the Little Giant Tactical Ladder, and the Little Giant SkyScraper Ladder.
Not only are Little Giant ladders the most versatile ladders in the world, they are also renowned for their quality and safety, compiling with the government’s quality standard Mil-I-45208A and exceeding the most stringent OSHA and ANSI safety standards. Little to no maintenance is required, and replacement parts are available for each ladder, making Little Giant ladders a solid, long-term investment for government agencies.
LITTLE GIANT INTRODUCES A NEW LINE OF PROFESSIONAL GRADE LADDERS - 11/14/2006
SPRINGVILLE, Utah – November 14, 2006 – Little Giant Ladder Systems announced today the release of the industrial grade PRO Series ladder system. The PRO Series features double-pass welds, individual serialization, black anodized armor, high impact rung guards, and Little Giant’s lifetime warranty.
Designed for professional contractors and trades people who rely on constant durability, the PRO Series ladder is built tough with double-pass welds and precision components. Black anodization helps protect the ladder from oxidation and keeps hands clean and free from aluminum oxide. The ladders are individually serialized allowing for easier identification and asset tracking.
The PRO Series ladders are currently available at selected White Cap stores. “The PRO Series ladders are a real success at White Cap. Several stores have already sold through their initial stock,” said Mark Larsen, National Sales Manager, White Cap.
Starting March 2007, the Pro Series ladders will be available at industrial and builder supply stores nationwide. Those attending the STAFDA show in Las Vegas, will get a sneak peak at the ladders and take advantage of a special pre-order opportunity.
“We understand the rigors that professionals put their tools through day-in-and-day-out. This new ladder is specifically designed for those hardworking professionals,” said Ryan Moss, CEO, Little Giant Ladder Systems.

LITTLE GIANT LADDER SYSTEMS DONATES LADDERS TO HURRICANE RELIEF EFFORTS - 10/3/2005
SPRINGVILLE, Utah – October 3, 2005 – Little Giant Ladder Systems®, working with LDS Philanthropies, today announced it has donated 100 Little Giant Ladders to The Church of Jesus Christ of Latter-day Saints’ Humanitarian Services in support of relief efforts following Hurricane Katrina. Humanitarian Services has delivered the ladders to New Orleans, where its network of volunteers is assisting in local rescue, clean up and recovery efforts. Disaster relief organizations and government agencies can contact Little Giant Ladder Systems at 1-800-542-WING for information on ladders needed in recovery efforts.
“Our hearts go out to those in the Gulf Coast region whose lives have been affected by Hurricane Katrina,” said Harold R. Wing, CEO and founder of Little Giant Ladder Systems. “We are pleased to work with The Church of Jesus Christ of Latter-day Saints in its ongoing relief efforts. It is an amazing resource, marshalling its network of volunteers and coordinating with other charities to aid in recovery efforts. We hope our donations can help enable the safety of the residents and relief workers as they rebuild the towns that have been destroyed.”
Depending on the requirements of relief agencies, Little Giant Ladder Systems can offer a variety of ladder requirements, including fiberglass ladders required for installing or repairing electrical wiring.

Good Housekeeping Seal Recognizes Little Giant for First Time in 96 Year History - 8/9/2005
SPRINGVILLE, Utah – August 9, 2005 – Wing Enterprises, Inc., one of the world’s fastest growing and the leading manufacturer of American-made articulating ladders, announced today that the Little Giant Ladder Systems® have earned the prestigious Good Housekeeping® Seal. Since 1909, the Good Housekeeping® Seal has been a top symbol of quality assurance and consumer protection. The Little Giant is a heavy-duty industrial ladder, at a do it yourself price, that articulates quickly and safely into 24 different ladder configurations for use in any situation around the home or workplace.
“We are pleased to have received the Good Housekeeping Seal for the first time in the history of Little Giant Ladder Systems® and to be one of the few tools to have ever earned it. Good Housekeeping is an excellent publication and they have been a pleasure to work with throughout this entire process,” said Arthur Wing, executive vice president of Wing Enterprises. “The Seal is a symbol of Wing Enterprises’ commitment to quality and consumer satisfaction; it’s a tribute to the versatility and strength of our Little Giant that we have received this prestigious designation.”
2005 has been a banner year for Little Giant Ladder Systems®. The Little Giant Ladder infomercial continues to top the direct response ratings charts and Little Giant has received the hardware industry’s Retail Product of the Year award. Little Giant founder Hal Wing was recognized as the Utah Ernst and Young Entrepreneur of the Year®.
As Wing Enterprises looks to 2006 and beyond, a new infomercial is in production featuring hosts Richard Karn and Robin Hartl. One of the most exciting opportunities is the introduction of the Little Giant Ladder Systems® into mass retail distribution. Retail partners currently include Sears, Ace, True Value, Orgill, Do It Best, Linens ‘n Things, Bed Bath and Beyond and Shop at Home Television.
Harold R. Wing of Wing Enterprises Named Winner Of Ernst & Young Entrepreneur Of The Year(R) 2005 Award - 7/1/2005
Springville, UT, July 1, 2005 – Harold R. Wing, CEO, President and Founder, of Wing Enterprises was named a winner by professional services firm Ernst & Young LLP for the Ernst & Young Entrepreneur Of The Year® 2005 Awards in Salt Lake City in the consumer products category. Mr. Wing was selected from 23 finalists in Utah by an independent panel of judges comprised of local business, academic and community leaders and announced at an awards banquet on June 30th at the Salt Palace Convention Center.
From its modest beginning in the Wing family carport, Mr. Wing has stimulated and directed the growth of Wing Enterprises, Inc. into an international, multi-million dollar manufacturing and marketing corporation. Back in the 1970’s, he immediately recognized the potential of a German painter’s ladder prototype and brought it to the United States where he single-handedly sold over a half-million dollars of product the first year. Since that time, Mr. Wing, working with his sons Art and Doug, has patented seven improvements on Little Giant Ladder Systems and successfully marketed three special-purpose ladders, a scaffold system and introduced a number of profitable ladder accessories.
Mr. Wing will be eligible for consideration for the Entrepreneur Of The Year 2005 national program. Winners in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year, will be announced at the annual awards gala in Palm Springs, Calif. on November 19, 2005.
LITTLE GIANT LADDER SYSTEMS TAKES FATHER’S DAY TO NEW HEIGHTS WITH 24 LADDERS IN ONE - 6/14/2005
SPRINGVILLE, Utah – June 14, 2005 – Wing Enterprises, the largest manufacturer of American-made ladders in the world, is taking Father’s Day gift giving a step beyond with Little Giant Ladder Systems®. Little Giant ladders combine the strength and safety of a heavy-duty industrial ladder with the versatility of 24 different ladder configurations, to produce the only ladder any father will ever need.
“It was my father, Harold Wing, who realized that this versatile ladder concept would benefit consumers worldwide, so it seems only practical that other fathers get the chance to experience the Little Giant,” said Arthur Wing, Executive Vice President of Wing Enterprises. “As children, my brother Doug and I helped our Dad to build and ship the ladders and quickly realized that this ladder would take the place of all other ordinary ladders.”
The Little Giant Ladder System is the most compact, lightweight and versatile solution for those hard-to-reach jobs on stairs, ramps, curbs, docks, or other uneven surfaces around any home or job site. This makes it the ideal choice for doing everyday chores and projects.
Safety is a major benefit of the Little Giant. The Little Giant has a type IA 300 pound rating, but has been tested to twelve hundred pounds.
Since 1972, Wing Enterprises has designed and developed the highest quality, American-made ladders that meet every government safety, manufacturing and lab standard in the world. The company now holds worldwide patents and trademarks on many innovations in ladder design and manufacturing, and its world-class R&D department continues to develop new products. In the coming year, Wing Enterprises will introduce a revolutionary new group of innovations to make the Little Giant ladder family even more versatile.
Little Giant is the official ladder for Discovery Channel's “Monster House” and DIY Network’s “DIY to the Rescue,” and is ranked No. 1 in the national 2005 Jordan Whitney report.
Little Giant ladders are available at fine retailers across the nation, including Ace, Sears, True Value, Do It Best, Kmart and Target. Especially for Father’s Day, Little Giant is running nationwide promotions at all Linens 'n Things and Bed Bath & Beyond stores.
The Little Giant Ladder Company Launches Another Success - 3/21/2005
SPRINGVILLE, UT, March 21, 2005 — Wing Enterprises, the maker of the celebrated Little Giant Ladder System®, announced today the launch of a new line of ladders for home and professional use. This innovative line of ladders, known as the Ultra Step™, has been designed specifically to provide a lightweight alternative for those who need a 5’ – 8’ A-frame, and a ladder that can handle staircases or go vertically against walls and corners. “Everyone knows of the versatility and quality of the main Little Giant® 1A line that is featured on television,” said Hal Wing, Wing founder and CEO. “Our experience has shown us, though, that there were people out there, such as painters, plumbers, electricians, industrial shops, and homemakers, that were looking for something lightweight, secure, compact, and versatile for strictly indoor use. Something that has Little Giant quality and stability, and also half the price.” The Little Giant® Ultra Step has a unique tripod-like design that gives the ladder Little Giant stability while delivering significant reduction in weight. Using the easy-to-use mechanisms well known to those who have ladders from Wing’s main lines, the ladder can adjust to fit staircases, sloping ground, and ramps. Additionally, with the tripod leg in the vertical position, users can get right up close to walls or corners, where with traditional A-frame ladders, the higher you go, the further you are from your work space.
As has been shown in numerous tests and comparisons, safety and quality have always been a priority at Little Giant. As such, the Ultra Step is rated up to 300 lbs, and meets or exceeds all applicable OSHA and ANSI standards. Additionally, Little Giant makes a fiberglass version of the Ultra Step for safe use for those who need to work with electrical components. “The Ultra Step has quickly become my ladder of choice. I like it”, said Brian Ekins, an electrician working in the Salt Lake area. “It is easy to pack around, and versatile enough to do pretty much anything I need to do – stairs, up against walls, multiple sizes. And the quality of construction and design is the best I’ve ever seen.”